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Ring Privacy Notice

Effective Date: 25.05.2018

Ring LLC and our subsidiaries (collectively, “Ring”, “we” or “our”) respect your concerns about privacy. This Privacy Notice describes the types of personal information we obtain and process about consumers and other individuals identified below, how we may use the information, with whom we may share it, and the choices available regarding our use of the information. The Privacy Notice also describes the measures we take to safeguard the personal information and how individuals can contact us about our privacy practices. Ring is the data controller for the processing of your personal information, as described in this Privacy Notice.

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Information We Collect

Information We Obtain About You

We obtain certain personal information in connection with the products and services we provide. The types of personal information we obtain include:

  • Contact information, such as name, phone number, and email and postal address;
  • Account information, such as online password and other log-in details used to access Ring products and services;
  • Payment information, such as name, billing address and payment card details, including card number, expiration date and security code, which is collected and stored by our third-party payment processor on our behalf; Ring stores only the last four digits of your payment card and the expiration date;  
  • The geolocation of your mobile device if you consent to the collection of this data;
  • Product setup information, such as the name and description of your Ring product (for example, “Ring Doorbell – Front Door”) and the location where you install your Ring product, and adjustments you make to the product setup;
  • Social media handles, content and other data posted on our official social media pages;
  • Information we obtain from third-party social media services (e.g., Facebook) or payment services (e.g., PayPal) if you choose to link to, create or log into your Ring account through these services (including when you share Ring videos or content via your social media account);
  • Information we obtain from third-party business partners if you choose to use our Ring+ Service, such as your account ID, account name and email address;
  • Information you submit in connection with a career opportunity at Ring, such as contact details, information in your resume and details about your current employment; and
  • Other personal information contained in content you submit to us, such as through our “Contact Us” feature or customer support tools on our websites or mobile apps.

Information We Obtain by Automated Means

When you interact with our products and services, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

We may use these automated technologies to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, identifiers associated with your devices, types of devices connected to our services, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, dates and times of website or mobile app visits, and network information and signal strength. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products and services; (3) tailor the services around your preferences; (4) measure the usability of our products and services and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services, and help ensure they are working properly.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our online services. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

Information about our cookie practices and how to change your cookie settings is available here.

Information Collected Through the Use of Our Products and Services

Our products and services are designed to allow you to see, hear and speak to anyone through your Ring device from your computer or mobile device, and collaborate with others in your community. To provide you with these services, we process and store content (and related information) that is captured and recorded when using our products and services, such as video or audio recordings, live video or audio streams, images, comments, and data our products collect from their surrounding environment to perform their functions (such as motion, events, temperature and ambient light).

Where permitted by applicable law, you may choose to use additional functionality in your Ring product that, through video data from your device, can recognize facial characteristics of familiar visitors. For example, you may want to receive different notifications from your Ring Doorbell depending on whether a visitor is a stranger or a member of your household. If you choose to activate this feature, we obtain certain facial feature information about the visitors you ask your Ring product to recognize. We require your consent before you can take advantage of this feature.

Privacy, data protection and video surveillance laws in your jurisdiction may apply to your use of our products and services and the processing of personal information in connection with such use. You are responsible for ensuring that you comply with applicable law when you use our products or services and process individuals’ personal information in this context. For example, you may need to display a notice that alerts visitors to your home that you are using our products or services. Capturing, recording or sharing video or audio content that involves other people, or capturing other peoples’ facial feature information, may affect their privacy and data protection rights.

How We Use The Information We Collect

We may use the information we collect to operate, provide and improve our products and services to you, including to:

  • Establish and manage your Ring account and profile;
  • Process and fulfill claims and orders in connection with our products and services and keep you informed about the status of your order;
  • Personalize your experience with our products and services;
  • Allow you to stream, save and share content through our services;
  • Identify and authenticate you so you may access certain content or use certain of our services;
  • Communicate with you and provide customer support;
  • Allow you to interact with certain third-party products or services (for example, to enable you to link to, or view content from, third-party sites within our services, or connect to third-party products and services through the Ring+ service);
  • Provide functionality, analyze performance, troubleshoot, fix errors, and improve the usability and effectiveness of our products and services;
  • Evaluate, develop and improve our business (including analyzing and improving our products and services; conducting research and developing new products and services; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions);
  • Comply with and enforce legal requirements to which we are subject; and
  • Comply with relevant industry standards and policies, including this Privacy Notice and our Terms of Service.

We also use the information we collect for other purposes, including to: 

  • Increase and maintain the safety and security of our products and services and prevent misuse;
  • Perform analytics (including market and consumer research, trend analysis, and financial analysis);
  • Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities;
  • Send or display promotional materials, newsletters and other communications about our products and services; and
  • In order to take pre-contractual steps at your request, information submitted in connection with a career opportunity is processed to manage career opportunities at Ring, including for recruitment purposes, employee onboarding and other HR-purposes.

    We also may use the information we collect about you in other ways for which we provide specific notice at the time of collection and obtain your consent if required by applicable law.

    Third-Party Analytics Services

    We use third-party web analytics services on our websites and mobile apps. The service providers that administer these services use automated technologies to collect data (such as email and IP addresses) to evaluate use of our websites and mobile apps. To learn more about these analytics services, please click here.

    Online Tracking and Interest-Based Advertising

    On our websites, we may collect information about your online activities to provide you with advertising about products and services tailored to your interests.

    You may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our messaging to users considering demographic data, users’ inferred interests and browsing context. These networks track users’ online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. The networks use this information to show ads that may be tailored to individuals’ interests, to track users’ browsers or devices across multiple websites, and to build a profile of users’ online browsing activities. The information our ad networks may collect includes data about users’ visits to websites that participate in the relevant ad networks, such as the pages or ads viewed and the actions taken on the websites. This data collection takes place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

    To learn how to opt out of ad network interest-based advertising, please visit or our Cookie Policy.

    Information Sharing

    We do not sell or otherwise share personal information about you except as described in this Privacy Notice. We may share your personal information with (1) our affiliates and (2) our service providers who perform services on our behalf such as order fulfillment, customer service, mail and email communications, marketing, and data analytics and storage. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Where permitted by applicable law, we also may share personal information with our business partners (1) with whom we jointly offer products and services; (2) to the extent you use Ring+ to connect to third-party products or services; or (3) for payment transaction and fraud prevention purposes.

    We also may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent.

    We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

    Ring+ Service

    Through our Ring+ service, you may choose to connect to certain third-party services offered by our business partners. To activate a connection and allow the Ring products and services to interface with an available third-party service, each Ring+ connection requires the exchange of certain information between Ring and our business partner that is providing the third-party service. For example, to enable you to integrate Ring’s products and services with those of our business partners, we may share certain account information with those business partners, such as your account ID and email address. In addition, we may share certain data our products collect from their surrounding environment that is necessary to perform their functions (such as motion or events outside your door). In each case, we will engage with a given third-party service only if you choose to activate such a connection. You may revoke a connection to a third-party service at any time by contacting Ring at or, depending on the particular third-party service, accessing your settings under your account with that service. The privacy statements of our business partners apply to any information practices of those partners and to the information shared with them.

    Data Transfers

    We may transfer the personal information we obtain about you to our affiliates and third party service providers in countries outside the European Economic Area (“EEA”) in connection with the purposes described in this Privacy Notice. Whenever we transfer personal information to countries outside of the EEA, we will ensure the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection. Ring and its subsidiaries Ring Protect Inc. and Wireless Environment, LLC are certified under the EU-U.S. and Swiss-U.S. Privacy Shield frameworks developed by the U.S. Department of Commerce and the European Commission and Swiss Administration regarding the transfer of personal information from the EU or Switzerland to the U.S., pursuant to article 45 of the GDPR. Click here to view our EU/Swiss-U.S. Privacy Shield Privacy Policy.

    Your Choices

    We offer you certain choices in connection with the personal information we obtain about you.  

    Subject to applicable law, you may request access to, correct, and delete your personal information, and to ask for data portability. You may also object to our processing of your personal information or ask that we restrict the processing of your personal information in certain instances. If you wish to do any of these things, please visit here or contact Ring’s Customer Support here. If you are located in France, you have the right to define how your personal information will be processed after your death.

    You may lodge a complaint with a data protection authority, in particular the data protection authority in the location of your habitual residence, place of work or place of the alleged infringement of the GDPR, if you are not satisfied with our responses.

    Other Online Services and Third-Party Features

    Our website and mobile apps may provide links to other online services for your convenience and information, and may include third-party features such as apps, tools, payment services, widgets and plug-ins (e.g., Facebook, Twitter or PayPal buttons). These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, Ring is not responsible for these third parties’ information practices.

    How We Protect Personal Information

    We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

    Retention of Personal Information

    To the extent permitted by applicable law, we retain your personal information to enable your continued use of our products and services, for as long as it is required in order to fulfill the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you.

    Information about our cookie practices and how long we keep the information collected via such cookies is available here

    When you purchase our products, you may choose to use our Ring Protect Plan on a trial or subscription basis. If you have enabled the recording features of the Ring Protect Plan, we retain the recordings (and any related information) from your product during your recording subscription period so you can access your content during that time period. You may delete your recordings from the Ring Protect Plan at any time by accessing your account.

    Updates To Our Privacy Notice

    This Privacy Notice may be updated periodically to reflect changes in our privacy practices. We will post a notice on our websites and mobile apps to notify you of significant changes to our Privacy Notice and indicate at the top of the Notice when it was most recently updated.

    How To Contact Us

    If you have any questions about this Privacy Notice, or if you would like us to update information we have about you, change your preferences or exercise other applicable data protection rights, please contact us by e-mail at or write to us at:

    Ring LLC 
    1523 26th Street
    Santa Monica, CA 90404 U.S.A.

    If you would like to exercise your data protection rights, please click here

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