This exciting initiative, called ‘Voice of the Nation’, will see one lucky Scot record a series of custom audio messages, known as ‘Quick Replies’, that Ring customers across the UK can activate on their Video Doorbells. It's an exciting opportunity to represent Scotland and share the nation's beautiful accent with households across the country.
“Ring’s Quick Replies are a much-loved feature on our Video Doorbells. Many customers use them to instruct delivery drivers where to leave packages, or inform visitors they need more time to answer the door.” Dave Ward, Managing Director EU & International at Ring, told us.
Research conducted by Ring has also revealed that 78% of Scots are proud of how their accent sounds and 44% of Brits agree it's one of the most endearing regional dialects in the UK. The survey found that Scots feel their accent has a charming, humorous quality, with Glasgow and Edinburgh emerging as the nation's favourite accent choices.
“Given the importance of these messages, we wanted to ensure our Quick Replies featured familiar and local accents and celebrated regional dialects around the world. We’re thrilled to begin in Scotland and can’t wait to hear a Scot on Video Doorbells across the nation.” continued Dave Ward.
Searching the highlands and the lowlands
Legendary Scottish presenter Edith Bowman, will lead the search and help us select the winning voice. Applicants will have the chance to enter the competition by submitting their audition on TikTok, using their own Ring device at home, or by attending in-person casting calls in Glasgow, Edinburgh, and Aberdeen later this year.
Edith Bowman said: “I’m so excited to launch Ring’s ‘Voice of the Nation’, as I am fiercely proud of my accent and the Scottish accent generally. One of the things I love is the variety of regional identities. It has beautiful rhythm and personality and each has its own unique tone and quality - something I’m thrilled is being celebrated with Ring’s campaign. I can’t wait to judge the entries and would love to see lots of energy and enthusiasm from those auditioning.”
If you think you've got what it takes to be the 'Voice of the Nation' for Ring's Video Doorbell, our pop-up auditions will visit:
- St James Quarter in Edinburgh: Saturday 31 August and Sunday 1 September: 10am - 6pm
- Union Square in Aberdeen: Saturday 7 September and Sunday 8 September: 10am - 4pm
- Silverburn Shopping Centre in Glasgow: Saturday 14 September and Sunday 15 September: 10am - 4pm
Scots can audition by simply sharing a video of themselves saying a popular Ring Doorbell Quick Reply: “We can’t answer the door right now, but if you’d like to leave a message, you can do it now.” They can then post on TikTok or Instagram with #RingVoiceoftheNation, or alternatively attend an in-person audition held in Glasgow, Edinburgh and Aberdeen from August to September.
Those with a Ring device and Ring Protect can also enter by recording themselves filming their greeting on a Ring device, pressing the ‘Share’ button on the Ring app and choosing ‘Share with Ring’,
This is a unique chance to have your voice featured in homes across the UK, so don't miss out!
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Casting Call: Ring Voice of the Nation
Project Overview: Ring is auditioning for a Scottish accent to record a set of audio messages, ‘Quick Replies’, that will be available across all Ring Video Doorbells in the UK later this year. Ring’s Quick Replies act as an answering machine for the door. Once activated, and someone rings the doorbell, the visitor will hear a pre-selected greeting with the option to leave a message.
Roles:
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Role Name: Voice of the Nation
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Gender: Male/Female/Any
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Auditioning Age: 18 +
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Characteristics: Clear, energetic and enthusiastic
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Description: To provide a voice option for Ring’s automated ‘Quick Replies’ on its devices in Scotland and the rest of the UK
Audition Details:
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Audition Method: Short video clip
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Script:“We can’t answer the door right now, but if you’d like to leave a message, you can do it now.”
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For in-person auditions, auditionees will be given the option of the above message or “Hi! Please wait. It may take me a moment to answer.”
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Audition launch date: Auditions open 12:00pm, 21 August 2024 (BST)
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Deadline for Submission: 23:59, 15 September 2024 (BST)
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Submission: there are three ways you can submit your audition:
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In person auditions
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On social media – via TikTok or Instagram
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Through your own Ring device at home
Compensation:
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Being named as Ring’s Voice of the Nation and a Ring Battery Video Doorbell Plus.
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Additional: Travel costs to the recording, up to the value of £150. Commensurate compensation for recording time.
Instructions for Submission:
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Please prepare a short video clip following the provided script.
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If auditioning in person, auditions will be held at:
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St James Quarter in Edinburgh: Saturday 31 August and Sunday 1 September 10am–6pm
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Union Square in Aberdeen: Saturday 7 September and Sunday 8 September 10am-4pm
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Silverburn Shopping Centre in Glasgow: Saturday 14 September and Sunday 15 September 10am-4pm
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If auditioning on social media, you can upload your audition via TikTok or Instagram using the hashtag #RingVoiceOfTheNation, and tagging @RingUK on Instagram only
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If auditioning through your own Ring device at home, you will upload your audition via the ‘Share with Ring’ button on the Ring app (only available to those with a Ring Protect Subscription)
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You must ensure your submission includes your name, social handle if on Tik Tok or Instagram, or email if auditioning in person.
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Audition entries are restricted to one per person.
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A representative of Ring will contact the successful auditionee via email, Tik Tok or Instagram depending on mode of entry, to confirm whether they have been selected no later than two weeks after the submissions close. The successful auditionee will have 24 hours to respond to the initial email, after which time the opportunity to receive a replacement item will be forfeited, and a back-up applicant will be chosen.
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The successful candidate must be available to record at a studio in Aberdeen, Edinburgh or Glasgow city centre between 20th and 22nd September. It is anticipated the recording session will be 1-2 hours maximum.
Notes:
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This is open to the general public, for people 18+ years old.
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You must be a permanent resident of Scotland.
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A Basic Disclosure check will be required from the successful auditionee. If they do not have one, the cost of this will be covered up to the value of £25.
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Any personal data provided by auditionees in their submissions will be used by Ring in connection with Voice of the Nation. To that extent, Ring may share such personal data with third parties involved with the production, who will process your personal data on behalf of Ring. Your personal data will be stored, processed and deleted in accordance with Ring’s Privacy Policy. You may exercise any of your rights under data protection law, such as requesting access to or the correction or deletion of your personal data, by contacting privacy@ring.com.
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If auditioning via social media, all platforms standard Terms and Conditions will apply.
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If auditioning via the Share with Ring function on your Ring device, the Ring app Terms of Service will apply.
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