Following a nationwide search, Azkah Sardar from Glasgow has been selected to become the first ever Scottish voice to feature on a Ring Video Doorbell.
It means a lot to be chosen as Ring’s Voice of the Nation. I thought it was a really cool idea as it hadn't been done before, so I thought I’d go along to the auditions and just give it a shot. Azkah told us.
After hearing the radio announcement about the casting search, 23-year-old medical student Azkah decided to push past her naturally shy nature and take a chance. Her bold move paid off - at the Glasgow Silverburn auditions, she emerged as the top choice from more than 300 applicants across Scotland who auditioned for this unique opportunity with Ring, in a campaign supported by renowned Scottish radio DJ and TV personality Edith Bowman.
Scotland isn’t a huge place, but we have so much to offer. We’re not as represented as we should be and it’s amazing that Ring is making steps towards making it happen. Not many big brands go the extra mile to use regional accents in their technology, so I think this campaign has been fantastic. Azkah continued.
Edith Bowman helped judge the auditions in collaboration with Ring and said Azkah's enthusiasm and good energy stood her apart from the rest of the competition.
Azkah is a brilliant choice for Scotland’s Voice of the Nation. We were looking for someone with lots of energy, enthusiasm and personality and that’s exactly what we got. Edith said.
Our search for a new Voice of the Nation was inspired by compelling research showing the Scottish accent's widespread appeal in the UK, with 44% of respondents ranking it among the most approachable accents. The study revealed strong regional pride, with 78% of Scottish people expressing satisfaction in their accent's welcoming nature, particularly noting its distinctive charm and wit.
Speaking about the Voice of the Nation search, Edith told us: I’ve loved being a part of something so innovative and celebratory, it’s been great seeing this campaign come to life. Our Scottish voice is now on Ring's Quick Replies, so make sure you activate your chosen greeting in the app for Burns Night!
We’re no in the noo, but haud on!
Activating Azkah's Quick Reply in time for Burn’s Night is easy. With just a few taps on the Ring app you can add Quick Replies to your Ring Video Doorbell. So when a visitor presses the Video Doorbell, they’ll hear Azkah's Quick Reply and they can leave their own message (accents optional) in return — like voicemail for your door. For situations where you need to share extra info, you can tune in via Live View to see and speak to your visitor in real time with Two-Way Talk. Plus, if you have a Ring subscription plan you can access the video in your event history later.
We’re delighted to feature a Scottish voice on our Ring Video Doorbell Quick replies. Azkah’s voice captures the warmth and friendliness that Scottish accents are well known for. Our Voice of the Nation search was a huge success, and we’re grateful to all who auditioned. We set out to celebrate regional dialects and we are thrilled to start in Scotland, said Dave Ward, Managing Director EU & International at Ring.
In just a couple of taps, Ring subscribers can also share their favourite doorstep moments captured on their Ring devices. Simply press the 'Share' button on your Ring app and choose 'Share with Ring' to send your video directly to us, or press 'download' to save clips to your camera roll automatically then share with friends and family.
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